We’re excited to announce that popping candy is back in the Shock Your Buds Test Tube Candy lineup in the Squire Boone Village catalog! Below is an email that will be sent to our customer database tomorrow with the announcement and the ordering details for the delicious popping candy that they’ve been missing for the past year. In preparation for the launch, we’ve compiled an FAQ to assist you when working with your buyers in bringing popping candy back to their in-store lineup. 

1. Why were the Popping Candies removed from the Squire Boone Village Catalog? About a year ago, equipment at our supplier exploded (literally) and the company had to stop producing popping candy. We’ve spent the past two years working with a popping candy factory to develop our proprietary colors and flavors in Turkey (the popping candy capital of the world!). Our new popping candy has an unbelievable pop and fizz, delicious flavors and the supplier is reliable!

2. Can I mix candies on the same Bubble Action Display? The simple answer is no. However, we recommend that you mix candy that theme together; but, never mix any other candy with Formula Sour. Formula Sour Test Tubes and Sprays outsell the other Shock Your Bud candies by a ratio of 10 to 1. The volume is so strong, that Formula Sour Test Tubes and Sprays command their own real estate in-store and mixing other varieties dilutes that power. When you add a second or third Bubble Action Unit, customers are more likely to buy two candies: Formula Sour plus another test tube candy option. Formula Sour will always be part of the sale. Over the years, we’ve worked with retailers to understand how the candies in the Shock Your Buds line sell best and we’ve definitively learned that our test tube candies sell best when they are displayed either by theme or type of candy. If different kinds of candy are mixed on the same display, customers can be overwhelmed and aren’t able to easily discern the options, resulting in decreased sales. To properly mix candies on one display, make sure your buyers stick to a theme. These pairings work best: 

• Jurassic DNA and Dilophosaurus Spit
• Moon Crater and Lunar Ice
• Gorilla Candy and Electric Eel
• All Popping Only
• Formula Sour – never mix with other candies except always mix Formula Sour Test Tubes and Sprays!

3. My buyer wants to carry multiple Shock Your Buds candies, how should they display them? To create a WOW factor in store and really draw customers to the Shock Your Buds candies, the most successful retailers have more than one Bubble Action Display, each with a specific and dedicated candy. Having multiple displays keeps the candies organized and easy to shop. Can you imagine being inside a store that has three bubble action displays in a triangle or a row with dynamic, bright bubbles drawing shoppers to them like a magnet? You’ve all seen how the Bubble Action Displays pull people off the aisle at trade shows….the exact same thing happens in-store. 

4. What is the best selling Shock Your Buds candy? The #1 best selling Shock Your Buds candy is, by far, Formula Sour Test Tubes and Sprays. Orders for Formula Sour are over double the sales of 2019 and continues to trend up. We are working with attractions currently who are ordering fills for multiple Bubble Action Floor Displays every couple of weeks. One popular theme park in the west is selling thousands of tubes every week and continue to increase their orders, saying they can’t keep it in stock! 

5. If Formula Sour is so popular, why offer the rest of the candies? The complete Shock Your Buds line makes it possible to provide stores with candies that are themed to their location. Adding a second, or even a third, Bubble Action Display will cause sales to more than double or triple because the multiple displays bring so much more attention. Sales of the Shock Your Bud varieties provide incremental sales and don’t cannibalize each other. Remember, each display should have its own theme (Dinosaur, Space, Popping, Formula Sour, etc.). 


5. How many test tube Candies are in the Shock Your Buds line now? 12!

1. Formula Sour Liquid Candy (Test Tubes and Spray)
2. Crystal Sour
3. Kaboom Rocks Popping Candy
4. Blasting Powder
5. Miner’s Gold Popping Candy
6. Moon Crater Popping Candy
7. Lunar Ice Crystal Candy
8. Dilophosaurus Spit Sour Liquid Candy
9. Jurassic DNA Popping Candy
10. Electric Eel Popping Candy
11. Gorilla Popping Candy
12. Dracula Drool Sour Liquid Candy

Which Shock Your Bud candy should I recommend?

Over the past two years, we’ve worked with a factory in Turkey to manufacture bulk popping candy for us according to our specifications and standards after an unfortunate explosion at our former Popping Candy supplier forced us to discontinue Popping Candy. Now, we’re bottling it in our proprietary test tube packaging in our Southern Indiana factory! Our new popping candy is better than ever: dynamic popping, delicious flavors, and bright colors! Our Shock Your Buds line is again complete with 12 test tube candies to delight your taste buds with a pucker or a pop!

Popping Candy is a long-time favorite – an experience and adventure with every mouthful.  You already know how much your customers love Formula Sour (our #1 Test Tube Candy), when you add a second or third Bubble Action Display of our fun and delicious popping candies, you’ll more than double or triple your test tube candy sales!

Assorted Flavors:

– Prickly Pear/Yellow
– Freeze-dried Ice Cream/White
– Green Apple/Lime Green
– Blue Raspberry/Blue
– Orange-Pineapple/Orange
– Watermelon/Red

Bulk Case KR101 $1.09/ea, $104.64/96 ct case

Self Merchandising Boxes:  KRMB100 Four 24 ct Display Boxes  $1.19 ea, $114.24/case

Test Tube Rack Counter Display KRG300 $134.11 Includes Free Product Offset

Bubble Action Counter Display KB400C $535.35 Includes Free Product Offset Bubble Action Floor Display SYBF501KB $944.81 Includes Free Product Offset

Prickly Pear Flavor

Bulk Case MGC101 $1.09/ea, $104.64/96 ct case

Self Merchandising Boxes:  MGMB100 Four 24 ct Display Boxes  $1.19 ea, $114.24/case

Test Tube Rack Counter Display MGY300 $134.11 Includes Free Product Offset

Bubble Action Counter Display MG400C $535.30 Includes Free Product Offset Bubble Action Floor Display SYBF501MG $944.81 Includes Free Product Offset

Freeze-Dried Ice Cream Flavor

Bulk Case MC101 $1.09/ea, $104.64/96 ct case

Self Merchandising Boxes: MCMB100 Four 24 ct Display Boxes $1.19 ea, $114.24/case

Test Tube Rack Counter Display MCB300 $134.11 Includes Free Product Offset

Bubble Action Counter Display MC400C $535.30 Includes Free Product Offset Bubble Action Floor Display SYBF501MC $944.81 Includes Free Product Offset

Orange-Pineapple and Green Apple Assorted Flavors

Bulk Case JU101 $1.09/ea, $104.64/96 ct case

Self Merchandising Boxes:  JUMB100 Four 24 ct Display Boxes $1.19 ea, $114.24/case

Test Tube Rack Counter Display JUO300 $134.11 Includes Free Product Offset

Bubble Action Counter Display JU400C $535.30 Includes Free Product Offset Bubble Action Floor Display SYBF501JU $944.81 Includes Free Product Offset

Blue Raspberry Flavor

Bulk Case EE101 $1.09/ea, $104.64/96 ct case

Self Merchandising Boxes: EEMB100 Four 24 ct Display Boxes $1.19 ea, $114.24/case

Test Tube Rack Counter Display EEB300 $134.11 Includes Free Product Offset

Bubble Action Counter Display EE400C $535.30 Includes Free Product Offset Bubble Action Floor Display SYBF501EE $944.81 Includes Free Product Offset

Watermelon Flavor

Bulk Case GG101 $1.09/ea, $104.64/96 ct case

Self Merchandising Boxes:  GGMB100 Four 24 ct Display Boxes $1.19 ea, $114.24/case

Test Tube Rack Counter Display GGG300 $134.11 Includes Free Product Offset

Bubble Action Counter Display GG400C $535.30 Includes Free Product Offset Bubble Action Floor Display SYBF501GG $944.81 Includes Free Product Offset