Popping Candy is Back!

We’re excited to announce that popping candy is back in the Shock Your Buds Test Tube Candy lineup in the Squire Boone Village catalog! Below is an email that will be sent to our customer database tomorrow with the announcement and the ordering details for the delicious popping candy that they’ve been missing for the past year. In preparation for the launch, we’ve compiled an FAQ to assist you when working with your buyers in bringing popping candy back to their in-store lineup.

1. Why were the Popping Candies removed from the Squire Boone Village Catalog? About a year ago, equipment at our supplier exploded (literally) and the company had to stop producing popping candy. We’ve spent the past two years working with a popping candy factory to develop our proprietary colors and flavors in Turkey (the popping candy capital of the world!). Our new popping candy has an unbelievable pop and fizz, delicious flavors and the supplier is reliable!

2. Can I mix candies on the same Bubble Action Display? The simple answer is no. However, we recommend that you mix candy that theme together; but, never mix any other candy with Formula Sour. Formula Sour Test Tubes and Sprays outsell the other Shock Your Bud candies by a ratio of 10 to 1. The volume is so strong, that Formula Sour Test Tubes and Sprays command their own real estate in-store and mixing other varieties dilutes that power. When you add a second or third Bubble Action Unit, customers are more likely to buy two candies: Formula Sour plus another test tube candy option. Formula Sour will always be part of the sale. Over the years, we’ve worked with retailers to understand how the candies in the Shock Your Buds line sell best and we’ve definitively learned that our test tube candies sell best when they are displayed either by theme or type of candy. If different kinds of candy are mixed on the same display, customers can be overwhelmed and aren’t able to easily discern the options, resulting in decreased sales. To properly mix candies on one display, make sure your buyers stick to a theme. These pairings work best:

Jurassic DNA and Dilophosaurus Spit
Moon Crater and Lunar Ice
Gorilla Candy and Electric Eel
All Popping Only
Formula Sour – never mix with other candies except always mix Formula Sour Test Tubes and Sprays!

3. My buyer wants to carry multiple Shock Your Buds candies, how should they display them? To create a WOW factor in store and really draw customers to the Shock Your Buds candies, the most successful retailers have more than one Bubble Action Display, each with a specific and dedicated candy. Having multiple displays keeps the candies organized and easy to shop. Can you imagine being inside a store that has three bubble action displays in a triangle or a row with dynamic, bright bubbles drawing shoppers to them like a magnet? You’ve all seen how the Bubble Action Displays pull people off the aisle at trade shows….the exact same thing happens in-store.

4. What is the best selling Shock Your Buds candy? The #1 best selling Shock Your Buds candy is, by far, Formula Sour Test Tubes and Sprays. Orders for Formula Sour are over double the sales of 2019 and continues to trend up. We are working with attractions currently who are ordering fills for multiple Bubble Action Floor Displays every couple of weeks. One popular theme park in the west is selling thousands of tubes every week and continue to increase their orders, saying they can’t keep it in stock!

5. If Formula Sour is so popular, why offer the rest of the candies? The complete Shock Your Buds line makes it possible to provide stores with candies that are themed to their location. Adding a second, or even a third, Bubble Action Display will cause sales to more than double or triple because the multiple displays bring so much more attention. Sales of the Shock Your Bud varieties provide incremental sales and don’t cannibalize each other. Remember, each display should have its own theme (Dinosaur, Space, Popping, Formula Sour, etc.).

5. How many test tube Candies are in the Shock Your Buds line now? 12!

Formula Sour Liquid Candy (Test Tubes and Spray)
Crystal Sour
Kaboom Rocks Popping Candy
Blasting Powder
Miner’s Gold Popping Candy
Moon Crater Popping Candy
Lunar Ice Crystal Candy
Dilophosaurus Spit Sour Liquid Candy
Jurassic DNA Popping Candy
Electric Eel Popping Candy
Gorilla Popping Candy
Dracula Drool Sour Liquid Candy

Which Shock Your Bud candy should I recommend?

Zoos

• 1st Bubble Unit: Formula Sour Test Tubes and Sprays
• 2nd Bubble Unit: Gorilla Candy
• 3rd Bubble Unit: Jurassic DNA/Dilophosaurus Spit

Outdoor Attractions

• 1st Bubble Unit: Formula Sour Test Tubes and Sprays
• 2nd Bubble Unit: All the Popping Candies
• 3rd Bubble Unit: Crystal Sour/Blasting Powder

National/State Parks

• 1st Bubble Unit: Formula Sour Test Tubes and Sprays
• 2nd Bubble Unit: Miner’s Gold/Kaboom Rocks
• 3rd Bubble Unit: Jurassic DNA/Dilophosaurs Spit

Caves

• 1st Bubble Unit: Formula Sour Test Tubes and Sprays
• 2nd Bubble Unit: Jurassic DNA/Dilophosaurus Spit
• 3rd Bubble Unit: Blasting Powder/Miner’s Gold

State Fairs

• 1st Bubble Unit: Formula Sour Test Tubes and Sprays
• 2nd Bubble Unit: All the Popping Candies
• 3rd Bubble Unit: Blasting Powder/Crystal Sour

Water Parks

• 1st Bubble Unit: Formula Sour Test Tubes and Sprays
• 2nd Bubble Unit: Electric Eel
• 3rd Bubble Unit: Crystal Sour

Amusement Parks

• 1st Bubble Unit: Formula Sour Test Tubes and Sprays
• 2nd Bubble Unit: All the Popping Candies
• 3rd Bubble Unit: Blasting Powder/Crystal Sour

Natural History Museum

• 1st Bubble Unit: Formula Sour Test Tubes and Sprays
• 2nd Bubble Unit: Jurassic DNA/Dilophosaurs Spit
• 3rd Bubble Unit: Moon Crater/Lunar Ice

Science Museums

• 1st Bubble Unit: Formula Sour Test Tubes and Sprays
• 2nd Bubble Unit: Kaboom Rocks/Crystal Sour
• 3rd Bubble Unit: Lunar Ice/Moon Crater

Historical Museums

• 1st Bubble Unit: Formula Sour Test Tubes and Sprays
• 2nd Bubble Unit: Miner’s Gold/Kaboom Rocks/Blasting Powder
• 3rd Bubble Unit: Jurassic DNA/Dilophosaurus Spit

Planetariums

• 1st Bubble Unit: Formula Sour Test Tubes and Sprays
• 2nd Bubble Unit: Moon Crater/Lunar Ice
• 3rd Bubble Unit: Kaboom Rocks

Aquariums

• 1st Bubble Unit: Formula Sour Test Tubes and Sprays
• 2nd Bubble Unit: Electric Eel
• 3rd Bubble Unit: Crystal Sour

Halloween Themes

• 1st Bubble Unit: Dracula Drool
• 2nd Bubble Unit: Moon Crater/Lunar Ice

Over the past two years, we’ve worked with a factory in Turkey to manufacture bulk popping candy for us according to our specifications and standards after an unfortunate explosion at our former Popping Candy supplier forced us to discontinue Popping Candy. Now, we’re bottling it in our proprietary test tube packaging in our Southern Indiana factory! Our new popping candy is better than ever: dynamic popping, delicious flavors, and bright colors! Our Shock Your Buds line is again complete with 12 test tube candies to delight your taste buds with a pucker or a pop!

Popping Candy is a long-time favorite – an experience and adventure with every mouthful. You already know how much your customers love Formula Sour (our #1 Test Tube Candy), when you add a second or third Bubble Action Display of our fun and delicious popping candies, you’ll more than double or triple your test tube candy sales!